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HEADLINES French drinks industry wins internet battle Decanter.com EyeWonder, Inc., Acquires German-based Interactive Digital Advertising Firm vendi interactive Video Excerpts

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Internet marketing Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization Web analytics Affiliate marketing Cost per action Contextual advertising Revenue sharing Search engine marketing Search engine optimization Pay per click advertising Paid inclusion Mobile advertising This box:& view&& talk&& edit Wikibooks has a book on the topic of Marketing This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. Internet marketing also referred to as web marketing online marketing or eMarketing is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing both in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet e-mail and wireless media; however Internet marketing also includes management of digital customer data and electronic customer relationship management systems. Internet marketing ties together creative and technical aspects of the Internet including design development advertising and sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing search engine optimization banner ads on specific websites e-mail marketing and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks the authors found the potential for collecting data upward of 2500 times on average per user per month. 1